Madda Studio

Drawing upon founder Maddalena Forcella’s roots, Madda Studio elegantly melds her Italian design sensibility with traditional Mexican craftsmanship and materials to produce works of beauty and refinement. From sheep to spindle to showroom floor, the creation process brings forth the innate beauty of handspun wool, natural dyes, and innovative uses of traditional weaving and felting techniques. Each work represents a unique combination of natural fibers, dyes, history, culture, and design.

Marie Farneth and Maddalena formally started working together in 2016, laying the groundwork for what has evolved into Madda Studio—a collaborative textile design studio in Oaxaca, Mexico. Their work builds on experience that began in 1995 when Maddalena cofounded a nonprofit association in Chiapas and began leading textile and natural dye workshops for the organization. They decided to create a structure to continue working with the artisans from the region and collaborate with designers and architects to make rugs and other textiles, using a mix of local and imported materials with generational craft techniques.