Framed Mirror

Jonas Højgaard is an entrepreneur and designer specializing in projects with a tangible narrative. His background in architecture and passion for photography converge when designing and developing products.

Notable accolades include the longlisting of the Helio Hybrid Lamp on Dezeen in 2022, winning the "Best Furniture" prize for the Moth Chair on Archiproducts.com in 2016, and designing the beautiful Framed Series for WeDoWood, which contains the Framed Hanger and the Framed Mirror.

“Scandinavian design is often labelled as being minimalistic. However I believe that holds some truth, but it is not the whole story. I strongly believe that the path of least resistance collides with what we in general perceive as great minimalistic design. It is a concept derived from nature, where resources are scarce and efficiency is key. I believe that a great design is complete, when you cannot remove anymore from it”.
-Jonas Højgaard

Founded in Copenhagen in 2011, WeDoWood blends new Danish design with strict sustainability principles. Collaborating with local manufacturers renowned for craftsmanship, they prioritize sustainability across all aspects of production.

With a commitment to honest functionality and aesthetic appeal, WeDoWood focuses on creating furniture that seamlessly integrates into daily life.

Their approach involves utilizing residual materials, upcycling, zero waste practices, and eco-friendly materials to craft sustainable pieces. Certified FSC® C138925 / GFA-COC-003142-BK ensures responsible sourcing and production, supporting forest conservation efforts.

Based in Aarhus, Denmark, WeDoWood designs and manufactures locally, upholding high standards and contributing to the Danish furniture industry's growth and job stability.